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RevTalk database solutions


SQLite Diff: A Software Product Marketing Case Study

David Simpson of .com Solutions Inc. is one of the most effective marketers in the RunRev community. His database conversion products built using RevTalk have met with strong reviews and glowing comments from cutomers who appreciate the ease with which his tools help them convert their databases from one format to another.

But making a great product is only part of the battle. The rest is getting the word out.

In this article David shares his insights into product marketing with specific tips any Rev developer can take advantage of, using his SQLite Diff product as a case study.


From the Editor's Desk

LiveCode 5.5's New Field Object Rocks!

As outlined in the Feb 23 newsletter from RunRev, the new capabilities of the field object in v5.5 include:

  • A new textChanged message so your app can be notified when any change to its contents takes place, whether from drag-and-drop or any other action, not just from typing as with the closeField message.

  • Independent handling of text size and style attributes so you can set each without affecting the other.

  • Unicode-aware chunk expressions for field contents.

  • A new styledText array so you can rapidly traverse field elements.

  • Paragraph-level formatting, which even allows different tabstops for embedding multple tables.

  • Much more...

Check out the details here. These enhancements will open up many new opportunities for developers.

- Richard Gaskin
editor, LiveCode Journal
What's New

Benchmarking Performance in RevTalk
Tips for getting the most out of the speed of the Rev engine.

Interview with Andre Garzia
The author of RevOnRockets shares his insights on RevServer, the web, and the value of the great outdoors.

New revJournal Blog
Yep, finaly joined the 21st century here with the new Rev-based blog.

Interview with Jerry Daniels
Jerry discusses tRev, software design, coding, and life in this new inteview.

The Reactor Lab
In this article Dr. Herz introduces The Reactor Lab, a framework for deploying Rev-based simulations over the Internet.


Commands and Private Handlers
This article by Sarah Reichelt shows you how to make the most of these two new scripting language features in Rev 2.8.1.
Link of the Week

One of my favorite vendors has a limited stock of refurbished TF-101 models which they're selling in a special bundle with a new keyboard dock for just $454.98.

I originally got my own Transformer for testing the LiveCode engine for Android, but within a week of use it quickly became my favorite netbook AND my favorite tablet.

It ships with Android 3.0 ("Honeycomb"), but the OTA upgrade for Android 4.0 ("Ice Cream Sandwich") is already out - I upgraded mine last week.

If you've been looking for a high-end tablet to develop for I've been very happy with this one.
© 2010 Fourth World Media Corporation All rights reserved. Portions copyright by the original authors.